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             In networking, sales, marketing, alliances and really all forms of business, one of the major mistakes is the belief that people will “give” you the referral, sale, connection, help, etc. without anything in return.  The reason we are under this kind of impression is because most of us can only think about one person and unfortunately that person is usually themselves.  This is why most people struggle in their business.

            You have to stop the belief that the most important person in your business is you.  In business the only person who matters at all is the person wanting to do some type of business with you!  All efforts must be on that person.  How can you help them?  What do they need?  How can I make a difference in their life and business?

            Most people are selfish.  Once you satisfied their needs, wants, desires then it will usually come back your way ten field.  So be honest with yourself.  When you meet someone new, do you have your hand out to shake it and want to help them or is your hand out facing the sky wanting something from them?  It is how can I help you versus how can I help me.  Remember that everyone on this planet is tuned into the same FM radio station: WIIFM “What’s in it for me” station!  Figure out what’s in it for every person you meet and your business will sky rocket.